Why Politicians Dance If you want to convince an electorate that you are on the same planet as them, dance. And if you are a black or let's say African politician you better know how to dance well if you are going to dance for the vote. Dancing is perfect for humanising politicians. It makes them appear normal, indeed so normal they might even begin to appear cool, which is sort of like a very exceptional normal person if they can really get down. The politician, especially those that can't really dance well, should summon the courage and get up and dance even so they can laugh at their own ineptitude. The electorate likes this. So he is human after all? When you bring yourself down to earth by dancing, the electorate feels they can easily feel you, assess you and even afford you, because you are now not so out of reach, or out of touch. And certainly you are now not so exquisitely expensive. If I can afford you, then I can as a manner of speaking take you home. Politicians want to be taken home by every potential voter. They want the voter to like them and vote for them. That's why during election campaign periods, politicians shake hands with everybody and hug just about every creature they see. They want to look ordinary. You cannot afford to look costly to the electorate. That usually turns people off. After all a democratic election is about a government of the people, by the people and for the people. So the politician better try to appear like a lap dog or pussy cat and certainly not appear like a showy peacock during the campaign period. The politician usually saves that until after he or she has won the election. After-all he can think of a clever way to cause voters to forget it all next time he comes dancing again. Now, note that dancing diplomacy can look ridiculous. But this is mostly intentional. Most politicians will do anything for the electorate to identify with them. In Africa, politicians know that dance is an extremely powerful resource in political communication and attempt to use it as often as possible. Sometimes even some well respected African icons use dance to ease the tensions of the moment. In the United States, politicians have been known to dance and sing to mock themselves. For example Michael Bloomberg when he was mayor of New York would traditionally take part in an annual show organised by the Inner Circle, a parody group established in 1922 by New York City newspaper reporters covering City Hall. Now Karl Rove, a high level republican operative for years, has choreographed an elaborate dance routine designed to give life to the Republican Party. Not to be outdone, the Democratic Party has been featuring President Obama where he has strutted his stuff on many occasions, a notable one been the one on âÄúThe Ellen DeGeneres ShowâÄĚ in 2009. Folks, it is good economics for your political candidate to dance, because one fancy step can be worth a million votes. Our hidden economics for you.
Posted: Jan 20th, 2015 @ 03:49:37 AM